Analytics

data has always been a critical component of tresensa's business our interactive creatives send a wealth of in session analytic events such as container/game load, viewable, engagement, completion, clicks, errors, and custom creative specific events analytics are also sent home to us when running on partner platforms (when permitted), allowing us and our clients to easily compare performance characteristics across distribution platforms as well as tracking in session metrics, we also combine these events with the originating auction/win data, as well as post session events like installs, in store visits, etc this allows us to easily query by user session, where the full session could span many days between the original auction to a resulting install