Creative Server

as well as being able to export creatives into standalone html and zip formats required by channels such as facebook and google app campaigns, tresensa creatives can also be served via ad tag or url from our own proprietary creative server there are many advantages to using an ad tag or url as opposed to a packaged format taking full advantage of tge's progressive asset loading mechanic, so creatives are viewable even before all assets are fully loaded the ability to apply updates and bug fixes to a live creative, without any interruption in delivery possible at the creative, framework, or partner integration level the use of macros or querystring parameters, which can be used as dynamic creative optimization (dco) signals, or to pass through data to third party trackers and landing pages multi variate testing using a single creative/tag