Real Time Bidding

tresensa is integrated with the https //beeswax com/ platform, allowing delivery of our interactive creatives to all major ad exchanges including google adx, mopub, applovin, unity, fyber, etc we support mraid (all versions), and full screen interstitial, 320x50 expandable, and mrec 300x250 formats our integration with beeswax uses a custom bidding agent to respond to bid requests this allows bids to be calculated based on real time performance data unique to our interactive format, such as user engagement or game completions we also employ our own algorithms for rapidly exploring inventory space and can eliminate poor performing apps and optimize bids to maximize delivery at customizable margins the bidding agent is a performance critical system it has only 10ms to process, evaluate, and respond to a bid request from beeswax, and receives tens of thousands of such bids per second bidding agents exist on the east and west coast us, as well as emea and apac regions