Creative Builder

the creative builder is a self serve web app used for the rapid creation and iteration of playable ads typical users will be from design or ua teams and do not require any prior game development experience no coding is ever required, and creatives can often be made without needing to modify existing artwork creatives can be made from scratch in as little as 15 minutes, and variants of existing creatives within minutes a new creative is made from a builder from there the creative builder provides a front end to allow real time manipulation of everything from images, colors, text, fonts/styling, and game settings to more complicated assets like video, spine animations, json configuration files, and level data the creative builder publishing and packaging process is also able to fit and further optimize user assets like images, fonts, and video, so users do not need to concern themselves with these difficult aspects of playable ad development