Remote Settings

to truly support the notion of dynamic creative, tge provides a framework for what we refer to as remote settings remote settings are variables within the builder code that can be controlled by numerous external systems some examples of external controllers are ad tag macros url querystring parameters placement settings within a campaign dashboard multivariate testing platforms the creative builder itself tresensa builders and subsequently creatives can often use well over 100 remote settings in order to maximize customization options this can also provide virtually limitless options for dynamic creative optimization (dco) as an example, the following creative can be loaded using a base url by applying two remote settings to the url querystring, we can make the same creative load in a completely different configuration