Tiered Asset Loading

tge makes use of a tiered asset loading system that provides many advantages creatives can be made viewable to users as soon as a minimal set of assets have loaded for example, a creative can be shown to a user before end card assets are available in the event a user reaches a point in the experience where a required asset isn't available, tge will automatically show a buffering overlay, similar to what you would see when watching a video over a slow internet connection tiered asset lists also allow for "polite" (aka "lazy") loading, which is required on some distribution platforms (ie google app campaigns) polite loading can also be used to save cdn costs when pre fetching is employed significant money can be wasted by loading a full set of assets for a creative that may never be seen by a user